Creative Brand Strategy • Global Product Innovation • AI at Scale

Building in the age of uncertainty requires curiosity and agility.

See around corners. Test fast. Scale what works.

Creative excellence + technical systems.

Startup agility + enterprise discipline.

Human vision + machine intelligence.

Building at the Intersection of Creativity and Technology

Scaled products inside Fortune 500 companies and launched brands from scratch—bringing together startup agility and enterprise discipline.

Brand Building

Launch new brands or transform existing ones with strategic positioning, creative direction, and production systems that scale.

AI Integration

Deploy AI tools into design and merchandising—reducing timelines and improving decisions without compromising creative quality.

Speed Systems

Implement test-and-react models, made-on-demand production, and workflows that let you move quickly while maintaining standards.

Services:

Companies & Collaborations:

Amazon logo with black text and orange arrow curved from 'a' to 'z'.
Black text spelling 'SINGLE MOTHERS UNITED' with a red star on top of the 'S' in 'SINGLE'.
Target logo with red bullseye and the word 'TARGET' underneath
Carter's logo in blue text on a white background.
Yellow background with black logo and text for Banana Republic.
Blue circular logo with white capital letters 'VF'
The word 'Calvinklein' outlined in thin, white neon-style letters on a black background.
Logo with bold black text reads 'Marithé & François Girbaud Paris' with horizontal lines above and below the text.
Green background with white text displaying the initials J.CREW.
Black and white logo with a stylized figure of a person holding a stopwatch, and the word 'COACH' written below.

Heritage brand transformation. Zero-to-one launches. AI-powered design systems. Creator collaborations.

Series of three women in different settings: the first holding a tote bag with a floral pattern, the second standing by a bar holding a clutch purse, the third standing in front of a wooden wall wearing a patterned dress.

Selected Work

Woman crouching with a quilted black purse with chain strap, in a modern indoor setting.
Collage of women's fashion items including a beige handbag, white blazer, white skirt, white shoes, and a woman wearing a white blazer and skirt, with a background of a beige wall and door.

Amazon: Coach x The Drop Campaign, Creator Drops

Brand logo with the text 'MARTHE & FRANÇOIS GIRBAUD' in bold black letters, with 'PARIS' underneath, separated by horizontal lines.
Model walking on runway wearing a white cropped jacket and matching baggy pants with hands in pockets, audience seated on sides.
Black and white photo of a woman wearing a Calvin Klein jeans jacket and shorts, sitting with one leg crossed and resting her head on her hand, with bold lipstick and a confident expression.

Premium Brand Development

Fashion runway model walking in a sleeveless pink top and floral shorts, audience seated on the side.
Model walking runway in beige outfit with brown open jacket, loose pants, and brown sandals
Model walking on runway wearing a colorful crochet skirt and tube top with a black vest.

AI-Generated Runway Collection

Let's discuss what you're building